About Derrick Butts

Derrick Butts doesn’t just talk about winning on the sales floor — he’s built winning teams from the floor up. With over 20 years as a multi-franchise General Manager at some of the most recognized names in the automotive industry, Derrick brings a level of real-world credibility to TAG Sales School that your sales and service teams will feel from the first session.

Across his time leading stores including AutoNation Toyota and Pegasus Chevrolet, Derrick has doubled sales department performance, grown service labor gross by 43%, and increased annual net profitability by $323,879 — not by luck, but by installing the systems, accountability structures, and team culture that create consistent, repeatable results. That same proven approach is exactly what he brings to every dealership he trains.

As a John Maxwell Certified Coach, Derrick layers world-class leadership development principles on top of deep automotive expertise. He understands the difference between managing a headcount and developing a team — and he trains your managers to lead from the front, hold the standard, and grow the people around them. For a GM, that means fewer fires to put out and more leaders carrying the load.

Whether your team needs to sharpen the basics, fix a broken process, or take a good culture to a great one — Derrick meets your team where they are and moves them to where you need them to be. His sessions are high-energy, intensely practical, and built around the TAG pillars of Mindset, Goals, Systems, and Accountability — the exact foundation your team needs to stop being average and start dominating their market.