We have time to train you.
You Were Born To Win. We Train You To Outperform The Competition.
TAG for dealers. The Coaching Lab for individuals. Winners - It’s time to check in.
3/12 and 3/22 @ 7pm,cst
9K
Social Impacted
20
Dealerships
5
Bootcamps
12
Months of Impact
The Coaching Lab
Clarity Brings Confidence
Stop second-guessing your worth and start owning your numbers.
In the high-stakes world of sales, the loudest voice isn’t always the most successful. The Coaching Lab is a sanctuary for high-performing women who are ready to trade burnout for breakthrough. We provide the tools to sharpen your mindset and the strategy to scale your career.
TAG: Training & Growth
The Coaching Lab
TAG – Training and Growth
The Sales School for Dealerships
TAG helps dealerships build high-performing sales teams and consistent revenue growth through structured training and coaching systems.
The Playbook – Free Giveaway
Playbook Pillars
Embrace. Activate. Transform.
We coach and challenge associates to become brilliant in the basics even though the basics can get boring.
- Pillar 1: Mindset Maintenance
- Pillar 2: Goals That Drive Action
- Pillar 3: Systems to Simplify
- Pillar 4: Accountability For Consistency
Masterminds
3-Day Intensive Programs
01
Sales Manager Mastermind
Advanced leadership training for general sales managers, sales managers and finance managers who want better results, stronger teams, and accountability systems. Here is where you’ll learn the skillset to lead not just the skillset to sell.
02
Automotive Makeover
A 3-day bootcamp designed specifically for women in the automotive industry who are ready to lead and win. Lead and Win at the highest level possible. Turning yesterday’s ceilings into today’s foundations.
Pick Your Plan
TAG Sales School Explained
Training Simplified
All plans are customizable and negotiable.
Consistency Matters
6 Month & Annual Commitments
- Same Great Training
- No Complicated Tiers
- Exclusive Community Access For TAG Clients
- Group Discounts Available For 3 or More Rooftops
- Ask About Our One Pay Savings (up to 17% discount)
Let's Go Virtual
$2500 /Month
What's included
- Weekly Virtual Training
- 30 Mins of MGMT Coaching
- Replay Room Available
- 25% Discount To Mastermind
- Group Discounts For 3 Or More Rooftops
Live +
Virtual
$4000/ Month
What's included
- Up To 2 Live Days Per Month
- Virtual Training Between Sessions
- Replay Room Available
- 1 Complimentary Mastermind
- Group Discount For 3 Or More Rooftops
Monthly Training Programs
Book a Consultation
Live & Virtual Options
Weekly & Monthly Sessions
Exclusive Coaching
The Sales School for Dealerships
Coaching (Dealership-Level)
For dealerships serious about maximizing margins and elevating management.
- 6 Month & Annual Commitments Required
- We only coach 20 dealerships per year
- Strategic performance coaching
- Leadership development
- Accountability structure
The Coaching Lab
A Safe Space For High Performers To Grow Their Leadership, Ideas, and Dreams
Clarity Brings Confidence – Free Giveaway
Start here. This powerful resource helps you eliminate confusion, own your value, and sell with certainty. Clarity isn’t optional—it’s your competitive advantage.
1:1 Coaching Available
We just opened back up our 1:1 Coaching. There are currently 2 spots remaining. Coach Derrick only coaches 5-10 people per year. Consultations required to ensure we are proper fit for 1:1 Coaching.
The Coaching Lab
Monthly and annual coaching programs built for growth.
- Over 100 hours of DIY courses
- PDF Resources in Marketing, Sales, Goal Setting, Organizational Leadsrship and More
- Monthly Live Teaching On Growth Minded Topics
- Ask A Coach: 90 Minutes of Live Coaching (offered twice per month)
- Replay Room For All Live Sessions
Join The Coaching Lab
Live Events
Join us live on March 11th from 10am - 2pm in DFW Location. There are only 25 spots for this event.
Meet Our Coaches
Meet Our Coaches (Tap to see bios)
TAG Sales School & The Coaching Lab
Derrick Butts
CEO and Founder of Assist U2 Win
The Coaching Lab, and TAG Sales School
Sara Conner
C.O.O. of TAG
Influence & Communication Strategist
Stephanie Denlar Lopez
Credit Education and Business Funding Specialist
The Coaching Lab
Coach Brittnee
Executive Coach
The Coaching Lab
Russell Richardson
Social Media Specialist
Success Stories
What Our Clients Say
Miriam Cruz
A transformative coaching experience. From attracting my ideal client to enhancing my speaking skills, but most importantly I learned that all progress is progress. Coach Derrick is trully one of a kind.
Niccole Booker
For me Coach Derrick’s framework or organize and strategize. I realized that it just not about how hard we work but also how smart we work. We identified how I could delete and delegate so I could multiply
.
Tina Jackson
I exceeded my expectations of 6 figures in a short period of time. My confidence soared after my third coaching call. I’ve now opened up my own brokerage and my team members are using the principles I learned with Coach Derrick.
The Mortgage Nerd
My first launch with Coach Derrick we generated over $75,000. After Coaching, we adjusted our pricing and closed more clients for a higher dollar amount. Simple techniques and frameworks allowed me to WIN!
Kenny Randle
Coach help me better understand the strategy, sequence and timing of my communication. Derrick the next of my journey and speaking and ministry!
Brittnee Thornton
I learned how to attract my ideal client using the principles inside of coaching. I am clear and I view failure differently which frees me to attempt my big goals vs playing small and safe. I’m just getting started.
Consultation & Next Steps
Let’s Build Your Winning Strategy
Dealership & Coaching Lab
TAG Sales School & The Coaching Lab
